CRAFT BEER NOTES · 22
Industrial Beer vs. Craft Beer: What Are People Looking For?
They are not two sides in a battle between good and evil.
Large-scale production can offer reliable supply and affordable products. Independent or smaller breweries may find it easier to try different recipes, styles and seasonal releases. Scale alone does not determine quality; ingredients, process, hygiene and the beer itself still matter.
“Craft” can mean different things in different markets
The term craft beer does not have exactly the same meaning in every country or industry. Instead of treating a label as a quality guarantee, look at the beer description and information from the brewer.
People may be looking for more than one thing
Some people want a familiar, consistent, crisp lager. Others are curious about fruit, acidity or roasted malt. Some care about events, a place to meet or time with friends. Choices can change because of flavour, culture, social settings and variety; it is not simply that “young people like one kind of beer.”
A better question: what do I want tonight?
Be specific: crisp or rich? Familiar or new? Are alcohol strength, bitterness or serving size important to you? Whether you choose an industrial beer, a craft beer or a non-alcoholic drink, you can find a better answer by starting with what you want.
More: Browse all craft beer notes →
JUMPWIRE · Haizhu, Guangzhou
JUMPWIRE is a craft beer taproom and cultural space at No. 5 Fenyangli, Nantian Road, Haizhu District, Guangzhou. We also host films, live music, conversations and community events. Our taps change with the day; check the online menu or ask our team for the current selection.
Address: No. 5 Fenyangli, Nantian Road, Haizhu District, Guangzhou
Phone / WeChat: +86 185 2920 0506
Hours: Sun–Thu, 8 pm–2 am; Fri–Sat, 8 pm–3 am
Craft beer does not tell you what you have to drink. It gives you more ways to answer “What do I feel like?”
Please drink responsibly. Do not drive after drinking.
This article is for general information. Beer character can vary by product, batch and storage. This page does not assess the quality or safety of any specific product.